BroadbandTV and PBS Collaborate on YouTube Content Management

BBTV actively monitoring hundreds of PBS titles on YouTube.

Thursday, August 9, 2018

Vancouver, B.C.: Today, BroadbandTV (BBTV), a digital entertainment company which exists to empower creators and inspire audiences, announced a collaboration with PBS, America’s preeminent public broadcaster and content provider and PBS Distribution, a leading distributor of public media content, to manage fan-uploaded content on YouTube for popular shows including NOVA, FRONTLINE, and Nature, as well as PBS KIDS series. PBS, America’s most trusted national institution*, joins a growing roster of major media and entertainment companies that utilize BBTV’s content management services including the NBA, Viacom, Sony Pictures, Univision, Warner Bros., Turner and FremantleMedia.

“We’re helping PBS control their premium IP across digital, opening up new opportunities, and further connecting them to their digital fans.” commented Lewis Ball, VP of Interactive, e-Commerce and Professional Services, BroadbandTV.

BBTV’s Professional Services team utilizes VISO NOVI, its proprietary offering and service which detects, tracks and measures fan activity associated with premium content and puts the rights owners back in control of their IP.

“The entertainment industry is facing a lot of challenges – not the least of which is protecting our IP,” commented Andrea Downing, Co-President of PBS Distribution. “We need a suite of tools to be successful, and BroadbandTV will be a powerful ally in managing our content on YouTube.”

BBTV remains the third largest video property globally following only Google and Facebook, according to the April 2018 comScore Top 100 Video Properties Worldwide report for Unique Viewers.

*Report: Americans Vote PBS Most Trusted National Institution, TVTechnology, February 13th, 2018\ **PBS media stats: http://www.pbs.org/about/about-pbs/overview/

ENDS

BroadbandTV\ Dan Gamble\ Head of PR & Corporate Communications\ dgamble@bbtv.com\ +1778 873 0422

About BroadbandTV\ BroadbandTV is a digital entertainment company which exists to empower creators and inspire audiences. Today, BroadbandTV generates over 33.3 billion monthly impressions, 204 million hours viewed per month, and is the third largest video property in the world - in terms of unique viewers - following only Google and Facebook as of April 2018. Its leading digital video networks include: popular kids content brand, HooplaKidz; number one hip-hop and electronic music destinations, Opposition and WIMSIC; TGN, the largest and most engaged community of gamers worldwide; Outspeak, a partnership with HuffPost for influencers passionate about covering current events in politics, entertainment, lifestyle, business, technology, and more; and NBA Playmakers, geared to reach targeted and engaged audiences from sports, to how-to and fitness, and basketball culture in partnership with the NBA. In June 2013, leading European entertainment network RTL Group acquired a majority stake in BroadbandTV. Both companies also formed an ongoing strategic partnership to accelerate the global growth strategy of BroadbandTV. www.bbtv.com

About PBS\ PBS, with nearly 350 member stations, offers all Americans the opportunity to explore new ideas and new worlds through television and digital content. Each month, PBS reaches nearly 100 million people through television and nearly 28 million people online, inviting them to experience the worlds of science, history, nature and public affairs; to hear diverse viewpoints; and to take front row seats to world-class drama and performances. PBS’ broad array of programs has been consistently honored by the industry’s most coveted award competitions. Teachers of children from pre-K through 12th grade turn to PBS for digital content and services that help bring classroom lessons to life. Decades of research confirms that PBS’ premier children’s media service, PBS KIDS, helps children build critical literacy, math and social-emotional skills, enabling them to find success in school and life. Delivered through member stations, PBS KIDS offers high-quality educational content on TV – including a new 24/7 channel, online at pbskids.org, via an array of mobile apps and in communities across America. More information about PBS is available at www.pbs.org, one of the leading dot-org websites on the internet, or by following PBS on Twitter, Facebook or through our apps for mobile and connected devices. Specific program information and updates for press are available at pbs.org/pressroom or by following PBS Pressroom on Twitter.

RHEI Press