Bhad Bhabie featured in BBTV’s new mobile game, Ride or Die!

BBTV launches new joyriding mobile game with ‘Bhad Bhabie’ Danielle Bregoli.

Thursday, August 22, 2019

Vancouver, B.C.: BBTV Interactive, a division of BroadbandTV Corp. (BBTV), a media tech company that is advancing the world through the creation, distribution, management, and monetization of content, has announced today’s launch of Ride or Die!, a new mobile game with joyriding gameplay for iOS & Android, featuring Bhad Bhabie, now the youngest artist to go Platinum in the last decade with her hit “Gucci Flip Flops (ft. Lil Yachty)”, and the youngest female rapper to chart on the Billboard Hot 100.

Launched in January 2018, BBTV Interactive works with top digital talent to build original games and mobile apps across multiple platforms. Previous releases from BBTV include the mobile game Spy Ninja Network featuring Chad Wild Clay and Vy Qwaint, hitting #1 in its category on the App Store, Squad Rivals featuring 15 top digital influencers, and the mobile game Fernanfloo featuring the influencer of the same name with 13 million downloads.

In BBTV’s Ride or Die!, gamers will play as Bhad Bhabie taking her through this mobile arcade-style joyride racing game. Players will leap from fire engines and ice cream trucks, to sports cars and taxi cabs as they dodge heavy traffic, and outrun the police in intense high-speed chases in the ultimate joyride.

Game Features:\ • Jump on & joyride any car: Jump on and ride any vehicle on the road. Go far, pick up that cash, and earn respect on the Leaderboard.\ • Outrun cops to steal cars: The cops will do whatever it takes to stop you from stealing cars - they’ll set up roadblocks, spike strips and try to run you off the road. Beat the final roadblock and the car is yours, grand theft auto.\ • Collect & upgrade your rides: Steal as many cars as you can and upgrade them for bonus abilities. More cars make you more money. Complete your Garage and watch the cash roll in.

“Play my game bich,” said Bregoli, who has more than 16.9 million followers on Instagram and 6.7 million subscribers on YouTube. “Pick up yo damn phone and download this, it’s free! Thank you BBTV for making this game - they got my nails and everything. Ride or Die with Bhad Bhabie bich!”

One of TIME Magazine’s top 25 most influential teens, Bhad Bhabie is making her mark on the music world. She was nominated for Top Female Rap Artist at the 2018 Billboard Music Awards, currently has 150+ million views on her “Hi Bich” music video, and most recently signed a $1 million worldwide publishing deal with Pulse Music Group.

“BBTV Interactive is one of the company’s revenue streams available to BBTV partners to help further build and monetize their IP, in addition to advertising, subscription, SaaS, e-commerce, licensing, and distribution and label services,” comments Lewis Ball, VP Interactive, E-commerce and Professional Services, BroadbandTV. “Ride or Die!, which merges Bhad Bhabie’s music and social communities with the mobile gaming space, is another example that showcases our depth of services, tech and first class service offerings. We are bringing the world of video and mobile apps together while activating our community to help further monetize the IP.”

Ride or Die! is available now worldwide on the App Store and Google Play. The game is free to download and includes in-app purchases.

Available to download from:\ App Store: https://apps.apple.com/app/ride-or-die/id1295972402 Google Play: https://play.google.com/store/apps/details?id=com.bbtv.rideordie

For more information, please visit https://www.rideordiegame.com

ENDS

About BroadbandTV\ BroadbandTV (BBTV) is a media-tech company that is advancing the world through the creation, distribution, management and monetization of content. As of May 2019, BBTV generates 38 billion monthly impressions, and in February it achieved 575 million unique viewers which consume 46.9 billion minutes of video content per month. BBTV is the second largest video property across the top 12 countries of the world in terms of unique viewers following only Google as of Feb 2019. BBTV provides end to end management, distribution and monetization solutions to content owners around the globe by providing innovative technology and leading services. BBTV has built proprietary VISO technologies leveraging deep learning, signal processing, and big data to power its ecosystem. www.bbtv.com

Media Contacts\ BroadbandTV\ Dan Gamble, Head of PR and Corporate Communications\ dgamble@bbtv.com\ +1778 873 0422

Ashley Buck\ PR and Corporate Communications Specialist\ abuck@bbtv.com\ +1778 875 1346

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