Access Premium Content Defining Culture at Scale

Stake your claim in youth fandom’s new primetime
1 in 2 viewers on YouTube are watching RHEI content

600 M Global Monthly Uniques

107 M US Monthly Uniques

Work With The Biggest Premium Publisher in the Creator Economy

RHEI is a premium publisher with exclusive first-run appointment programming and extensive reach on CTV. We bridge advertisers with passionate digital-generation fans through culturally relevant content, driven by AI for unprecedented engagement and targeting at scale.

  • Custom, hands-on service meets scalable AI
  • Unmatched reach
  • Contextual targeting and robust tracking
  • Brand-safe at scale
  • Shaping the future of CTV, equivalent to the 5th largest broadcaster

3 Ways To Activate With Us

Hit the right audience, at the right time, where it matters most.

Megaphone icon


Youtube icon with + symbol


Clacket icon


RHEI Verticals

  • Full body image of 21 Savage


    21 Savage

  • Portrait of Azzyland

    & Lifestyle


  • Illustration of Genevieve's Playhouse



  • Photo of Mikecrack



  • Photo of Not Your Average Flight sitting on a basketball hoop


    Not Your Average Flight

  • Group photo of Nazanin Kavari and Family


    Nazanin Kavari

Buying ads? Learn how our media packages are changing the game

Reach millions of engaged consumers with our tech-driven and human-verified campaign capabilities, while enjoying full transparency in tracking, reporting, and ad delivery. RHEI content captivates audiences across hard-to-reach digital generations.

3D Padlock icon Global Compliance:

  • GDPR
  • FTC
  • GDPR-K

Campaign Tracking and Measurement Partners

Case Studies

  • Client Objectives

    Leading up to the NBA season tip-off, Adidas aimed to enhance their brand awareness and solidify their market position among sports enthusiasts and sneaker aficionados.

    The Solution

    Adidas leveraged RHEI's lineup of NBA Playmakers creators, including premium content creators spanning fashion and lifestyle to strategically align with their key target audiences. As a result, Adidas' digital media campaign surpassed its KPIs.

    Campaign Results

    The Adidas campaign by RHEI not only achieved but surpassed CTR benchmarks, with a very high View Completion Rate (VCR), and Viewability. Additionally, it effectively associated the Adidas brand with genuine content and creators that closely align with the company's goal of reaching and engaging sports and sneaker fans.

  • Client Objectives

    Lancome approached RHEI to showcase their luxurious Idole perfume to a young female audience with an affinity for style, fashion, and luxury.

    The Solution

    Using proprietary contextual targeting data, RHEI curated a list of highly relevant creators reaching W18-45 to align with Lancome’s target audience, verified by marquee measurement partners. Targeting was deployed cross-device to reach their target audience in the UK and delivery within flight.

    Campaign Results

    RHEI delivered an average completion rate well above benchmark, enabled by continuous ad optimization that also resulted in viewability exceeding expectation. RHEI optimized to reach the high density of mobile first consumers among Lancome’s target demographic.

  • Client Objectives

    For the 2022 holiday season, Amazon needed to drive brand affinity among the general population and multicultural audiences, reminding customers how Amazon makes their shopping experiences easy and frictionless with a high focus on CTV.

    The Solution

    Leveraging RHEI’s sheer scale, contextual targeting capabilities and top-tier storytellers, Amazon was able to engage its audiences during diverse cultural moments and spread joy in heartfelt moments of emotional resonance.

    Campaign Results

    The RHEI campaign for Amazon's holiday season achieved exceptional results in driving brand affinity among the general population and multicultural audiences. Outperforming campaign benchmarks including Viewability and CTR, while nearly 9 in 10 impressions were delivered through Connected TV and Smartphones, maximizing reach and impact.

  • Client Objectives

    Drive reach against hispanic US and In-Market Auto audiences to reach VW customers and generate awareness of the Volkswagen Taos.

    The Solution

    Target RHEI RON Spanish Language Video Content and In-Market Auto demographic to reach current and potential Volkswagen customers. All activity underscored by RHEI’s proprietary tech, to ensure brand safety, as well as Nielsen DAR to measure on target percentage through our marquee measurement partner.

    Campaign Results

    RHEI’s campaign exceeded Volkswagen’s benchmarks across all core KPIs, including 92% Viewability, 88% Video Completion Rate, and CTR over 165% above benchmark.

  • Client Objectives

    Drive reach for a newly launched product with limited brand awareness against a Millennial Male target, with a skew towards an Urban Millennial Male, to generate awareness of the Gillette King C lineup.

    The Solution

    RHEI curated a transparent list of channels across our O&O portfolio that over indexed for Millennial Men to efficiently reach the Male 18-34 demographic across the following verticals for maximum impact at scale: Gaming, Lifestyle, Music and NBA Playmakers/Sports. This campaign would build on the success of the previous quarter, refining the targeting based on previous optimisations to maximize reach against the target audience whilst increasing engagement.

    Campaign Results

    The Gillette King C campaign proved successful, exceeding the targets set the previous quarter thanks to continuous optimisation, with 6 points higher view-completed-rate (VCR) vs. network average for the quarter, 2 points higher than the previous quarter. Not only did we exceed Gillette’s KPI targets & network benchmarks, this campaign proved to be exceedingly cost efficient.

Contact Us Lightbulb icon

By completing this form, you consent to receiving communications from RHEI. You can revoke your consent at any time. The information provided will be processed in accordance with RHEI's privacy policy.

This website uses cookies to ensure you the best experience on our website. Learn more